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By using the plain folks technique, it represents a person as a regular person. Celebrity couple, Beyonce and Jay-Z, use plain folks propaganda to their advantage by taking the subway to their concert at Barclays Center. Celebrities as iconic as the couple are usually spotted driving their Lamborghinis or Ferraris, or arriving in limousines, modes of transportation that are generally inaccessible to the everyday person. Since it was showed in the media, this was a way for Beyonce and Jay-Z to boost their fan base. When the average person sees their idols doing what average people do, it gives a positive impression.
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